Yahoo mixes organic results with paid advertisments

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I never thought that being on the first page of a search engine would be so easy, but I am not sure how ethical is this, and how fair is it for the advertisers.

As mentioned at the webdigity webmaster forum, Yahoo has started mixing paid advertisments with organic results. The bad thing on that – and the questionable part – is that the average user wont be able to identify those ads are they look exactly like the organic results.

You can check more in this  subject here.

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