You have a great idea for a new book and instead going to the publishers, you want to make an e-book out of it but don’t know how to sell an e-book in the market. How many of you have faced this situation and given up on your dream of writing your book? The lack of sales experience for a market as large and diverse as the internet can be scary but it is not reason to shy away from writing and selling your e-book.
As a matter of fact, selling e-books online is no different from marketing products in real life. They follow many of the same patterns and all you need to do is pick up some market savvy tricks. The first thing you should know if you’ve been wondering how to sell an e-book is to plan it out well. Customers are not fond of books that they receive in a Word document format or as a plain text file.
Become creative. Use templates and graphics to create a beautiful and attractive book with great content. Once that is done, use free software or purchase one to convert this book into an e-book reader compatible file. This allows you to target two types of consumers at once. It is important to keep in mind the needs of the e-book reader if you want to learn how to sell an e-book in the online market.
Once all of this is done, the next step is to start marketing the book. Do you have a website or a blog of your own? If you do, you have one step done already. These two can be used for extensive publicity and marketing. The next step is to figure out how to receive payments. Electronic money transfers are reliable but take time. The best way to proceed is to equip yourself with a Paypal system or other similar products like Google Wallet. This solves the financial aspect of how to sell an e-book online.
The rest (delivery, sales, ab testing) etc. can be handled by a service like Instabuck. You can check how it works in the video below:
Once all of these ducks are in order, look for various online bookstores that offer the service of stocking your book and linking it back to you directly. Start publicizing the sale on your social networking accounts as well. Once this is done, all you need to do is put forward your e-book for the public and simply wait for them to start purchasing your book. All in all, these are small but essential things you should keep in mind when learning how to sell an e-book.
Well if you are into seo and speak greek, pay attention to our new greek search engine optimization blog. There we will discuss several aspects of search engine optimization, website promotion and other hot topics for publishers.
Web 2.0 announcer just announced the release of the monetizer plugin for wordpress. The plugin can be used to display the top stories from social bookmarks – like Digg, netscape, delicious, etc. – for the tags you are interested in.
In addition to that web 2.0 announcer gives you 50% of the adsense advertisements, which is a good motivation to use the plugin :)
Finally I’ve decided to contribute something in the php open source community. Today we’ve published the php user class, which is a class for user manipulation under php and mysql.
The class uses variable settings for database (table, fields), session and cookie variables, and it can easily be used in a new or an established project. I wrote it this way in order to integrate it with other projects that have bad user system and even use it in adition to other open source projects (for instance you can create a stand alone module which will be able to use the users of your wordpress blog :) )
You can see a demonstration of how it works in the examples page.
Hope you will like it :)
One of the most important things in SEO is link bait, or the way that you acquire links to your site. There are many ways to do that like directory submissions, forum posts, submitting to social bookmarks, etc.
Of course besides free ways there are several paid options to link build your site. The problem is that in most cases you have to pay on monthly/yearly basis in order to keep your link alive, or otherwise you will loose the link and the ranking that it is giving to your site.
The solution to this problem came from the permanent link sales. Buying a permanent link always have less risk, and after all a SEO campaign should not have residual expenses but residual traffic :)
There are several ways to get permanent links, but as there is no automated solution/marketplace like text link ads, you should search yourself for the best deals. Of course there are plenty of webmaster forums out there that can help you with this process.
Finally I will give you one great deal on permanent text links which comes from webdigity’s donation page. The page is a pagerank 4, and as it links to the top donators web sites it is a good deal for $1 or so :)
I would like to announce that webdigity has opened the tutorials section to non webdigity members, so it would be easier for everyone to get tutorials from them for free.
The webdigity tutorials, consist mostly of php tutorials and there are many code snippets there that you would pay to get them elsewhere.
Also there is an RSS feed for the tutorials which you can subscribe to, if you are interested in coding. Enjoy :)
Searching for the best keywords when you start promoting a web site (organic search or CPC) is a very hard task, but hopefully there are many tools out there which can help with the process.
Click here for a complete list of keyword suggestion toos :)
Looking for a web hosting partner is usually a very hard task. This is because there are so many web hosting companies out there, and in most cases you are not able to know how good a company is before you use their services. An example of the problems that may occur is the recent downtime of the online marketing blog which was down for about 18 hours when their hosting provider decided to stop serving them…
Personally I have changed a lot of hosting partners in order to find someone that I can trust. There are many companies that have serious downtimes, others have hidden charges, etc. So when you are looking for web hosting the goal is to find a serious company which is in business for a long time and have no downtime. Of course your web hosting provider should have enough bandwidth to serve your sites fast.
I guess those are the problems that real metrics thought and found a great solution. The solution sounds simple but technically is not. They have bought hosting accounts from several providers, and they run several tests that indicate how good a hosting service is. So in webdigity’s web hosting comparisons you can look for your next web hosting partner with the minimal risk that you could take.